Why More Travel Brands Should (Maybe) Consider Substack

A 7-minute read on what travel brands are getting wrong (and right) on Substack—plus the niche names you all think should be leading the way.

There’s been a lot of buzz around lifestyle brands joining Substack—but unsurprisingly, travel hasn’t really been part of that conversation. And let’s be honest, even with the hype, only a handful of consumer brands have actually taken the leap. Each one is testing different tones, formats, and levels of vulnerability. We’re still in the wild wild west phase of how brands are showing up on this platform

Here’s what I’ve found so far in travel—focusing specifically on brands that are using Substack as an extension of their brand or business: