The Business of Experiences

The Business of Experiences

Private Terminals Are the New VIP Lounges

Latin America is redefining what premium airport access looks like.

Katalina Mayorga's avatar
Katalina Mayorga
Aug 15, 2025
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Hi all,

If I’ve learned anything in the past eleven years as an entrepreneur, it’s to always be listening, stay flexible, and accept that perfect doesn’t exist.

One piece of feedback I’ve heard consistently about this newsletter is that while the bi-weekly roundups are packed with valuable intel, they can feel a bit dense. So, I’m testing a new approach: breaking them into shorter, more frequent posts—each even more curated.

I’m having so many interesting conversations and coming across great intel daily. Anything that doesn’t make it into the main posts, I’ll share in the chat. And as always, I’m open to your feedback (I’ve got tough skin). Tell me what’s hitting, what’s not, and what you want more—or less—of.

Alright, on that note, let’s fly…

TL;DR → the world’s first private terminal is coming out of Latin America and why it could redefine premium airport travel, the unexpected places high-end hotels are turning into sound sanctuaries, and scoops from Lisbon’s art world on new insider tours that open doors to high-end galleries, design studios, and private collections. Plus, two new stunning South American lodges — one marking a first for Brazil and ocean exploration, the other set among Argentina’s vineyards with gaucho-led rides and harvest rituals.

And a few fun design discoveries from LA to Bangkok that I am bookmarking for my next travels.

Reminder: These trends sit at somewhere the intersection of consumer behavior, technology, and the experiential economy—sometimes overlapping all three, or just one or two.


1. Brazil has opened its first private terminal inside a public airport, raising the global bar for luxury airport experiences.

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