How Businesses Are Embracing the Running Boom
This is the second installment of our Deep Dive, exploring the surging popularity of running clubs and their impact on culture.
First off, we want to say that while this has been a lot of work (and much harder than we expected), we’re having *so* much fun with the Substack! TBH, we’re still finding our groove and learning to blend our writing styles and perspectives, but it’s starting to feel like things are clicking.
That said, we’d love your feedback—what could we do better? What do you want more of? What should we cover? Please let us know!
Our top priority is delivering insights, perspectives, trends, and scoops into the experiential economy your hard pressed to find anywhere else. Let us do the deep dives and tap into our extensive networks for you.
Happy holidays and all that jazz! We’ll still be around posting. 😊
How Businesses Are Embracing the Running Boom
Run clubs are having a notable impact on modern society and becoming places where significant lifestyle changes are taking place. We wanted to dig deeper to understand how businesses across multiple industries, from hospitality to retail to food and beverage are responding and adjusting to this cultural shift.
This is the second installment of our Deep Dive into running clubs. You can find our first post here where we dig into the cultural forces that led to the running boom.
See the full run down of what we will be publishing over the next weeks here.
Case Studies We Cover
Athletic Brewing: How This Beverage Company Is Capitalizing on Sober Curiosity and Tapping Into Run Clubs
Westin Hotels: How a Non-Running Space Became The Hospitality Hub for Runners
3sixteen: How a Cult Denim Brand Is Embracing the Running Boom Alongside Their Customers
1Rebel: How a Luxury Boutique Fitness Studio Is Catering to the Running Boom With Innovative Programming
Athletic Brewing: How This Beverage Company Is Capitalizing on Sober Curiosity and Tapping Into Run Clubs
Trailblazers Athletic Brewing, who reign as America's largest non-alcoholic brewery and the Official Alcohol-Free Partner of Arsenal F.C., are in the early stages of developing Athletic Collective, a program for running, hiking & cycling clubs. Andrew Katz, Athletic’s Chief Marketing Officer and Chris Furnari, Sr. Comms Manager, gave us the download on the vision.
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